Flourish Health & Wellbeing Magazine - Mar 24 - Flipbook - Page 39
2024
Weight Loss Drugs
Weight-loss drugs have taken
the 昀椀tness and wellness world by
storm. Barclays has es琀椀mated that
the industry could be worth $100
billion by 2030 and perhaps even
$200 billion within the next ten
years. It will be interes琀椀ng to watch
how weight-loss drugs impact the
昀椀tness industry long term.
Americas:
Influencers and Immersive
Experiences
In the Americas, in昀氀uencers are shaping 昀椀tness
trends, with pla琀昀orms like TikTok inspiring
workouts such as “Cozy Cardio” and the “12-3-30”
treadmill rou琀椀ne. Strength training con琀椀nues to
dominate, favoured by Gen Z as the preferred
way to workout, with a strong interest in sculpt
workouts including yoga and Pilates. The 昀椀tness
industry is also witnessing a dance revival, thanks
to the viral power of social media, breathing new
life into dance 昀椀tness classes and a琀琀rac琀椀ng a
younger, energe琀椀c crowd.
Across all regions, there’s a clear trend towards
crea琀椀ng more meaningful and immersive 昀椀tness
experiences. The line between physical and
digital workouts is blurring, with a growing
demand for 昀氀exibility in how and where workouts
take place. Whether it’s through AI-enhanced
personal training plans in Australia, bold market
moves in Europe, digital innova琀椀on in Asia, or
in昀氀uencer-driven trends in the Americas, the
昀椀tness industry in 2024 is all about inclusivity,
personalisa琀椀on, and making health and wellness
an enjoyable part of everyday life.