Flourish Health & Wellbeing Magazine - Mar 24 - Flipbook - Page 38
Europe
The Bold and the Beautiful
In Europe, 昀椀tness trends are making bold moves to
stand out. Les Mills reports unconven琀椀onal strategies
by 昀椀tness operators to a琀琀ract new audiences, such as
partnerships with tech giants for free subscrip琀椀ons and
launching 昀椀tness championships for the over-50s. The
con琀椀nent is also seeing a shorter average membership
tenure post-COVID, promp琀椀ng clubs to enhance
the member experience through 琀椀ered pricing and
premium group training experiences.
Asia
Digital Meets Traditional
Asia con琀椀nues to be a hotbed for digital
innova琀椀on in 昀椀tness. The region is perfec琀椀ng
the blend of live and digital experiences,
with a signi昀椀cant emphasis on 昀氀exibility
and convenience. Hybrid training models
that allow individuals to workout any琀椀me,
anywhere are becoming the norm. Moreover,
昀椀tness gami昀椀ca琀椀on and virtual reality
workouts are gaining trac琀椀on, making 昀椀tness
fun and more engaging than ever.