Flourish Health & Wellbeing Magazine - Mar 24 - Flipbook - Page 25
Imagine a gender equal world. A
world free of bias, stereotypes, and
discrimination. A world that's diverse,
equitable, and inclusive. A world
where difference is valued and
celebrated. Together we can forge
women's equality. Collectively we can
all #InspireInclusion.
This is the theme for International
Women’s Day 2024. When we inspire
others to understand and value
women's inclusion, we forge a better
world. And when women themselves
are inspired to be included, there's a
sense of belonging, relevance, and
empowerment.
We take this opportunity to celebrate
an Australian icon in the fitness
industry - Diana Williams, founder &
CEO of Fernwood Fitness.
Diana’s Story
In the realm of fitness and female empowerment, few names echo as resoundingly as
Diana Williams. Her path to establishing Fernwood Fitness transcended mere business
ambitions; it was a heartfelt endeavour fueled by passion and a drive to defy societal
conventions. From her earliest forays into weight training and powerlifting to the birth of
Fernwood, Diana's mission remained unwavering: to forge a haven where women could
embrace strength training within a supportive and inclusive environment.
In 1989, spurred by her passion for fitness and powerlifting, and a fervent wish to
cultivate a nurturing community for women, Diana embarked on a bold venture, bringing
the first Fernwood Fitness health club to life. Nestled in a reclaimed classroom in Bendigo,
the gym, though modest in dimensions, held grand ambitions. It was within these humble
confines that Diana laid the groundwork for what would swiftly become a nationwide
sensation.