Flourish Health & Wellbeing eMag - Nov21 - Flipbook - Page 14
The face of this year’s ‘Game On Mole’
campaign is 25-year-old model Oceana
Strachan who was diagnosed with
melanoma earlier this year. ‘I’m 25 with
olive skin - being told I had melanoma
was a scary wake up call,’ Oceana said.
Mr Browne said it was vital that
Australians understood the importance
of sun safety and early detection of
melanoma, which is the message
behind MIA’s cheeky summer
awareness campaign ‘Game On Mole’.
It capitalises on the iconically Aussie
slang phrase to start life-saving
conversations about skin health with the
critically important 20 to 39-year-old
‘Most people are surprised to learn
that melanoma is the most common
cancer impacting 20 to 39-year-old
Australians,’ Mr Browne said.
‘That’s why ‘Game On Mole’ is such an
important campaign, as we need to get
young adults engaged with the sun
safety and early detection message.
We hope that our slogan tees will start
life-saving conversations about being
aware of changes to your skin,
particularly moles, and the need to seek
medical advice if you notice anything
new or changing.’