Flourish - eMag - Feb 25 - Flipbook - Page 58
THE AUSTRALIAN
CONTEXT
GLOBAL PERSPECTIVE
In Australia, the influence of finfluencers is notable. A 2021 survey by the Australian
Securities and Investments Commission (ASIC) revealed that 33% of Australians aged 18
to 21 follow financial influencers, with 64% reporting changes in financial behaviour
based on their content.
Internationally, the trend mirrors
Australia’s experience. In the UK,
58% of individuals under 40 who
invested in high-risk products
cited social media and news hype
as in昀氀uencing factors.
