COPY - Flourish Health & Wellbeing eMag - Latest Edition - Flipbook - Page 61
In the deligh琀昀ul world of
pet paren琀椀ng, the latest
craze is all about spoiling our
furry, feathery, or even scaly
companions with a li琀琀le extra
TLC. Gone are the days when
a quick run around the block
or a scratch behind the ears
su昀케ced. Today, it’s all about
holis琀椀c health and wellness
for our pets, ensuring they
lead not just happy, but
wholesome lives.
Australia has one of
the highest rates of pet
ownership globally, with
pets outnumbering humans!
According to the Australian
Pet Ownership Sta琀椀s琀椀cs, over
60% of Australian households
have pets, with dogs leading
the pack. This love for pets
translates into a booming
pet care industry, focusing
increasingly on wellness and
holis琀椀c health.
Globally, pet ownership is on
the rise, with the American
Pet Products Associa琀椀on
(APPA) repor琀椀ng that 67%
of households worldwide
own a pet. This increase in
pet ownership is mirrored
by a surge in spending on
pet wellness, which includes
premium healthcare, organic
food op琀椀ons, and wellness
services. The global pet care
market is es琀椀mated to grow
from $246 billion in 2023 to
$368 billion by 2030.
Across the globe, pet owners
are increasingly adop琀椀ng
holis琀椀c approaches to their
pets’ health, in昀氀uenced
by the wellness trends we
humans follow. Think organic
pet food, pet yoga classes
(yes, that’s a thing!), and
even mental health days
for our four-legged friends.
This trend signi昀椀es a shi昀琀 in
how we perceive pet care,
moving beyond basic needs
to encompass mental and
emo琀椀onal wellbeing.