Flourish Health & Wellbeing Magazine May 25 - Flipbook - Page 45
Luxury Urban Bathhouses
Ci琀椀es around the world are seeing a resurgence in modern
bathhouses, o昀昀ering a combina琀椀on of saunas, steam rooms,
hydrotherapy, and sensory experiences.
• New York’s Othership hosts guided sauna and ice bath sessions
designed to enhance mental clarity and social connec琀椀on.
• Chicago’s Ambique brings Nordic-inspired saunas to an
urban se琀�ng, complete with hot-cold contrast therapy
and trained sauna professionals.
• Melbourne’s Sense of Self blends contemporary design
with tradi琀椀onal sauna rituals, making wellness more
accessible in city life.
The Future of Saunas: What’s Next?
With the global sauna market projected to exceed $195 billion in the next 昀椀ve years, it’s clear that
this wellness trend is here to stay. So, what’s next for sauna culture?
1. More Public & Community Saunas
As ci琀椀es look to tackle the loneliness epidemic,
saunas are being designed as public gathering spaces.
Governments in Norway and Finland are already
inves琀椀ng in public saunas, and experts predict that
other countries will follow suit.
2. Medical Saunas & Prescribed Heat Therapy
Research into sauna therapy for cardiovascular disease,
chronic pain, and mental health is expanding. In the
near future, doctors may start prescribing sauna
sessions as part of treatment plans for condi琀椀ons like
hypertension and anxiety.
3. AI-Powered & High-Tech Saunas
Advancements in infrared technology, digital ligh琀椀ng,
and immersive soundscapes are making saunas more
personalised than ever. Expect to see custom sauna
sessions based on biometric feedback, op琀椀mising heat
exposure for each individual.
4. Sustainable & Eco-Friendly Sauna Design
With a focus on sustainability, architects are designing
energy-e昀케cient saunas made from recycled materials.
The Jubilee Park Sauna in Gothenburg, Sweden, was
built en琀椀rely from upcycled wood, se琀�ng a precedent
for future eco-sauna projects.
