Flourish Health & Wellbeing eMag - Sept25 - Flipbook - Page 40
MONEY
Subscription Creep
& Mental Load
AUDIT YOUR AUTOMATIC PAYMENTS, RECLAIM YOUR HEADSPACE
BY CON BARBAYANNIS, CPA
The silent budget buster
The global wallet impact
Ever looked at your card
statement and felt your
heartbeat quicken at a parade
of $7.99s, $4.49s and $11.95s?
You’re not alone! Powered by
one-click sign-ups and “free”
trials, the global subscrip琀椀on
economy ballooned to $1.5
trillion in 2024 and the average
household now juggles around
15 ac琀椀ve subscrip琀椀ons,
from streaming to sleepmedita琀椀on apps.
• United Kingdom: Brits
spend £696 a year on
discre琀椀onary subscrip琀椀ons,
with one in eight shelling
out £100+ every month.
• Australia: Households
average 3.3 paid digital
services, totalling A$63
per month and most say
“the cumula琀椀ve cost”
worries them.
• Gen Z spotlight: Visa data
shows 18 to 25-yearolds in the UK splash a
he昀琀y £305 a month on
everything from AI skincare
to oat-milk deliveries.
Why too many small
decisions feel so heavy
Psychologists call it decision
fa琀椀gue: the brain’s ability to
weigh choices degrades a昀琀er
a long run of micro-decisions,
nudging us towards the
default (“Just let it renew”).
Surveys show 80% of
consumers feel “subscription
fatigue” and 70% admit paying
for services they rarely use—
simply because cancelling feels
like one choice too many.
Across regions, Deloitte
found 68% of consumers
feel overwhelmed by
managing mul琀椀ple accounts
and price rises.
How subscription creep
dents wellbeing
Money stress is a well-known
trigger for sleep issues,
anxiety and rela琀椀onship
tension. Add the
mental load of
tracking expiry dates,
promo codes and
password resets, and
you have a low-level
cogni琀椀ve tax that
quietly chips away
at focus and mood.
Behavioural-昀椀nance
researchers say
persistent decision
fatigue drives
impulsive spending,
and procras琀椀na琀椀on
on more meaningful
goals (e.g., building an
emergency fund).
