Flourish Health & Wellbeing eMag - Jan 26 - Flipbook - Page 39
The way we travel is
Why Now?
transforming. Gone are the
Several forces are driving the
days when a cruise or a scenic
wellness ship and train trend:
train journey meant simply
• A desire for slower travel:
relaxing while looking out at
With the dominance of fast
the horizon. Today, travel is
昀氀ights and 琀椀ght i琀椀neraries,
increasingly about wellbeing
many travellers are craving
– physical, mental and even
the opposite: journeys that
spiritual. According to the
Global Wellness Summit
(GWS), this shi昀琀 is captured in
what they call the “Wellness
On the Line” trend—wellnessfocused experiences on
cruises and rail journeys.
allow 琀椀me, space, re昀氀ec琀椀on.
The rail carriage and the
ship deck become more
than transit, they become
part of the experience.
• Wellbeing consciousness:
Stress, burnout, digital
overload — many
packing in 昀椀tness classes
or spas at the end of the
day, the journey itself is
designed with wellness in
mind: nutri琀椀on, movement,
mindfulness, digital
detoxes, nature connec琀椀on.
• Luxury pivo琀椀ng to purpose:
High-end travel is shi昀琀ing
from pure indulgence to
indulgence with inten琀椀on.
For those who can spend,
wellness is a di昀昀eren琀椀ator.
For others, even shorter
or more modest “wellness
journeys” are emerging.
travellers now want breaks
At its heart: travellers are
that replenish body and
seeking slower rhythms,
mind, not just sightseeing.
deeper connec琀椀on, and
The travel industry
travel that supports holis琀椀c
is responding.
health, not just new stamps
• Travel as integrated
in the passport.
wellness: Rather than
This is travel reimagined
— not just where you go
but how you get there
and how you feel while
you’re travelling.
